NEON, the award-winning studio behind some of the most daring and celebrated films of the last nine years, announced today it has acquired world-wide rights to Alexander Ullom’s directorial debut It Ends. Starring Mitchell Cole, Akira Jackson, Noah Toth, and Phinehas Yoon, the film premiered in competition to critical acclaim at SXSW 2025. NEON will release the film theatrically in 2026.

The film is produced by Carrie Carusone and Evan Barber along with production companies Above .330, Aymara Films, Please Hold Pictures, and Snoot Entertainment. Snoot’s Keith Calder and Jess Wu Calder serve as executive producers.

It Ends follows a group of recent grads whose post-college plans are derailed after they turn onto a never-ending backroad.

Ullom, who also wrote the film, was named one of Filmmaker Magazine’s 25 New Faces of Independent Film in 2024. It Ends went on to receive the Best First Feature Award at the Fantasia Film Festival and is featured as one of the launch titles on the Letterboxd Video Store in the Unreleased Gems shelf. Ullom’s next feature horror film, 4×4: The Event, was recently announced to be produced by Spooky Pictures and Image Nation after a competitive bidding process.

Ullom, Carusone, and Barber’s DIY approach exemplifies a new model of independent filmmaking – as seen by It Ends with an early investor coming on board after a VR poker game with Ullom, the cast being sourced from Instagram, and the on set production being made up entirely of Gen Z crew.