Film AlUla has today announced the launch of AlUla Creates, a platform designed to nurture creativity and empower future generations in film, the arts and fashion. The launch is part of a year-round programme that will allow exciting new female filmmakers and creatives to collaborate with leading industry professionals and access development funds to create and share their stories set against the majestic landscapes of AlUla with the world.

The first phase partners with The British Fashion Council (BFC), acclaimed Saudi film actor Mila Al Zahrani, Kloss Films founder Alec Maxwell and renowned fashion icons Helena Christensen and Eva Herzigova as ambassadors to champion the long-term mission of the platform.

AlUla Creates is part of Film AlUla’s wider strategy to develop a film-friendly ecosystem which will include a world-class purpose-built studio and digital creative hub complex in AlUla. As the film industry in Saudi Arabia continues to develop at a rapid pace, AlUla’s and generous financial and support incentives have seen a significant increase in productions shooting in the region.

The programme supports the socio-economic development of the AlUla region, with investment in jobs, training and the creative arts across a range of disciplines. As Film AlUla positions the region as an international filming destination, there is emphasis on producing films in the most efficient way possible, whilst respecting the natural environment, resources, and cultural significance. Film AlUla has also partnered with Eco-Age, an integrated sustainability consultancy, to help build a credible, honest, overarching narrative which respects and elevates the authentic stories of the people, community, and culture. This will align with AlUla’s programme on sustainability which focuses on water, carbon, waste and circular economy, and biodiversity for all parts of the film and tourism sector in AlUla.