Match Group Gets Streamy with Peacock

Match Group, a leading provider of digital technologies designed to help people make meaningful connections, and Peacock, one of the most complete streaming platforms, across genres are launching a partnership, leveraging Peacock’s programming and Match Group’s portfolio of brands, to offer users exclusive benefits and experiential opportunities. The companies celebrated the kick-off with a new brand campaign launching today with the tagline “Find someone to get streamy with.”

Match Group and Peacock will partner on in-app, experiential, and social contextual content that will align Peacock’s programming and characters with dating brands like Tinder, Match, OkCupid, BLK, Chispa, and Plenty of Fish. Participating apps’ members will be eligible for time-bound offers from Peacock. Consumers can redeem their first Peacock offer in app now.

“A favorite TV show or movie is an important connecting passion point when it comes to singles uncovering a reason to bond. We’re delighted to announce our partnership with Peacock to bring more of those moments of connection to our members,” said Peter Foster, GM of Global Advertising and Brand Solutions at Match Group. “We are the perfect platform for Peacock to reach their core consumers while they are in the discovery mindset.”

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