RivetAI has launched its in-house AI-powered workflow platform designed to help producers, streamers and studios streamline their script coverage, scheduling, and budgeting processes, to the global market. Incubated and financed in-house by End Cue to assist with the challenges of making its own independent films more streamlined – RivetAI has since launched as a standalone offering for the filmmaking community. End Cue co-founder Walter Kortschak, a board trustee at Caltech, recruited two Caltech AI scientists, Debajyoti Ray and Sadaf Amouzegar and formed RivetAI to develop and commercialize these internal tools.
Sadaf Amouzegar, the Co-Founder and CEO of RivetAI, leads the creation and development of the company’s state-of-the-art artificial intelligence platform. Her expertise encompasses the application of natural language processing (NLP), predictive analytics, anomaly detection, and deep learning to architect data-driven solutions across multiple domains. Before leading RivetAI, Sadaf made her mark as a Co-Founder and Chief Data Scientist at an AI development agency recognized for its work with large enterprises, including Siemens. In this role, she applied her AI expertise to develop impactful content strategies that catered to a global clientele. Her extensive background also includes roles as a software engineer and senior data scientist at notable institutions such as Qualcomm, Smartrac, and SpaceX, further solidifying her reputation in the field of technology and innovation.
RivetAI’s platform empowers producers with unprecedented control over movie production budgets. A key feature is the ability to optimize crucial variables impacting production costs, which is vital for the greenlighting of feature films. Producers can now run detailed “what-if” cost scenarios, gaining insights to make informed decisions on production expenses. RivetAI’s platform is built upon a robust foundation of a proprietary Large Language Model (LLM), enhanced through specialized training on End Cue’s own unique screenplay data. This involves sophisticated Natural Language Processing (NLP) techniques to deeply understand and analyze scripts. RivetAI also leverages advanced deep learning and optimization algorithms, ensuring efficient resource allocation and cost-effective production planning. 
Andrew Kortschak, Co-Founder at End Cue said: “We understand on a grassroots level the challenges of independent filmmaking – and were excited by the opportunity to harness emerging technologies to empower creatives to navigate some of the areas where projects most often get stuck.
The intention is to give independent producers, line producers and production companies access to a purpose-built program that rivals the proprietary internal tech that the streamers and studios base their greenlight processes off of. Optimizing variables that drive production costs is the biggest driver on whether feature films are greenlit, as the cost of production has risen at a significant rate given the COVID-19 pandemic, union rate hikes, and inflation. With RivetAI, users can move into the production phase more informed than ever before.”
Sadaf Amouzegar, Co-Founder and CEO of RivetAI added: “With a background in data science and a passion for the arts, I am so proud to be able to provide a solution for some of the biggest roadblocks in film and television content production. AI can create a meaningful support for producers and creatives – and we’ve brought together a huge collection of research, innovation, and drive to be able to get this tool to the point where we can launch it publicly. At its best, technology like this can democratise access to genuine support for projects as they navigate the various hurdles of cost projections, planning and scheduling.”
