Stars Collective, best known for its flagship artist and filmmaker incubator program and commitment to diverse storytelling, has announced its collaboration with Hana Investment (China), the Chinese subsidiary of Hana Financial Group, to establish a $300 million Cross-Medium First-Round Fund, which will invest in a number of verticals including comics, films, games, collectibles, consumer goods, artificial intelligence and metaverse technology. The fund will be unveiled at the StarS Summit on November 13, 2023, to be jointly hosted by Stars Collective and Hana Investment (China) at the Petersen Automotive Museum in Los Angeles, CA.
Among other tenets, the collaboration encompasses strategic equity investment, IP game and merchandise development, and the construction of a metaverse IP matrix. Stars Collective has established several strategic partnerships with leading global toy and consumer goods companies, including Chinese collectible figure company MOKENG LLC and Australian plush toy and figurine company INJOI. As films, anime, games, and other forms of content can garner millions of fans, the fund provides an opportunity for the company to offer a large variety of high-quality IP merchandise directly to customers.
Stars Collective Founder Peter Luo said, “This cross-medium fund is a testament to our commitment of nurturing creativity and innovation.” Stars Collective President William Li added, “By partnering with Hana Investment (China), we aim to effectively bridge the gaps between verticals, allowing us to achieve better international brand promotion for our industry partners and make goods more accessible for loyal IP consumers, thereby unleashing unparalleled opportunities for growth and advancement.”
Hana Investment (China) Chairman Mao Xiaofeng said, “Hana Investment (China) highly values Stars Collective due to its extensive global film and television IP resources, as well as its deep collaboration with numerous top Hollywood filmmakers and China’s advantageous game development and merchandise supply chain. This model aligns closely with our strategy of ‘Chinese innovation + international IP + global markets.’ Both parties will work together to implement this strategy for the StarS Summit, which will be hosted by Stars Collective and co-hosted by Hana Investment (China), and will see the participation of over a hundred renowned film, gaming, and fashion brands from Asia.”
The Cross-Medium Fund is a revolutionary next step in Stars Collective and Hana Investment (China)’s joint mission to support radical artists and entrepreneurs, uplifting their individual growth journeys and promoting a more vibrant, innovative community. All in all, the fund exemplifies both companies’ revolutionary, forward-thinking approach to the future of the entertainment landscape.