Ten years after audiences first set sail with Disney’s Moana, Subway returns to chart its next course with Walt Disney Studios to celebrate this summer’s highly anticipated live-action reimagining, which opens in theaters July 10. As excitement builds for one of the season’s biggest theatrical adventures, Subway is inviting families nationwide to journey back to the world of Motunui through an immersive campaign inspired by the film’s spirit of courage, discovery, and connection.
Starting June 11, Subway guests can upgrade any meal to a Moana Movie Meal Deal for $1 more and receive one of five collectible Moana cups featuring beloved characters from the film, along with access to a $15 Fandango Promo Code* to see Disney’s live-action Moana, in theaters July 10. Whether rediscovering Moana’s story or introducing a new generation to the adventure, Subway is helping families answer the Ocean’s call together this summer.
“Disney’s Moana is the kind of cinematic event that brings families together and creates unforgettable summer memories,” said Jeff Klein, Chief Marketing Officer. “Through our collaboration with Disney, we wanted to create an experience that extends beyond the theater — from collectible cups and movie rewards to immersive music and digital storytelling inspired by the world of Moana. The Moana Movie Meal Deal is our way of helping fans celebrate the adventure together all summer long.”
Alongside any six-inch, footlong, wrap or salad meal, guests will receive one of five collectible cups designed in collaboration with Disney Creative Studios featuring a beloved character from the film — Moana, Maui, “Mini-Maui,” Pua or Heihei – for only $1 more.* Collect them all at participating Subway restaurants nationwide while supplies last and scan the QR code embedded into the cup design to upload an image of your receipt and get a $15 Fandango Promo Code to see Moana on the big screen.
Fans will also be invited to voyage deeper into the world of Moana through a series of immersive digital and social experiences inspired by the film. The campaign will feature a co-branded destination, in-app takeovers, custom social storytelling, and a music-driven digital experience inspired by the unforgettable rhythms and spirit of the islands, creating a connected soundtrack that guides fans throughout the journey.
Across restaurants nationwide, guests will discover wayfinding-inspired creative, theatrical window wraps, and themed digital menu experiences designed to transport them into the vibrant world of Moana. The campaign will further extend across major retail destinations, including Walmart, helping fans continue the adventure wherever their wayfinding takes them.
Hungry for more adventure? Take your Moana Movie Meal Deal to the next level with Simply Cheetos® Puffs White Cheddar Flavor – baked to perfection and made with real cheese and no artificial colors or flavors – now available at Subway restaurants nationwide. For more information about the Moana Movie Meal Deal, limited edition Moana cups or how to receive your Fandango Promo Code, visit subway.com/en-us/moana or the all-new Subway app.
